- Identify people and organizations that are (or could become) engaged with your campaign and break them down into identifiable groups. For each group you want to reach, identify which collaborators are best positioned to reach them.
- Include all collaborators in your messaging strategy: consult technologists to develop simple explanations of crucial technical details; consult lawyers to explain legal outcomes; consult communications experts to ensure your messaging is effective.
- Be prepared to engage in external messaging about the case and cause, even if this is not your usual area of expertise. If you do not regularly engage in outreach, ask for help. If you do, be prepared to support your collaborators.
