Catalyst 10: Frame the case outside the courtroom

  • Communication holds and exercises power. Expect that your external communication strategy will affect court procedure and outcomes.
  • The case is fought inside and outside the courtroom. Be prepared: develop a communication strategy that resonates with the audiences important to your case and cause; identify key moments for communication outreach; and have designated spokespersons ready to speak to the different constituencies.
  • Leverage public campaign efforts to increase the visibility and importance of the case and to frame the debate in your terms. Emphasize those stories from the litigation that are compelling and resonate with issues of broad public interest.

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