- Remember who you are advocating for: both the case and the cause are ultimately about people.
- Proactively identify and include affected stakeholders: they are central to your campaign. Ensure they have a voice and a continuing role in it.
- Ensure that interests remain aligned. Discuss strategy at the outset and continuously verify that stakeholders’ needs are being met.
- Maintain open lines of communication throughout and make sure all involved are continuously updated on all fronts concerning the case or the cause.
